滬江維多利亞學校

FedEx Express / JA國際貿易工作坊

發布日期: 星期二 2021年 1月 19日

於2020年11月7日,VSA 19名國際文憑預科商業管理學生和4名經濟學學生(分別來自Mr Alric Chong, Mr Matthew Wong, Mr Jeremy Lai, Ms Meeti Dansanghani的班別)參加並完成FedEx Express / JA 國際貿易工作坊 2020/21。工作坊為合共 4 小時OLE 學習時數的活動,給予學生了解國際貿易的獨特機會。年青人透過商界義工的經驗分享及活動指導,了解社會的工作實況。工作坊的參加者將參與2021年1月舉行的《香港國際貿易挑戰賽》,並有機會獲選代表香港參與亞太區舉行的挑戰賽》,與來自其他國家的精英隊伍競技。

Marcus CHU (Y11D3), 其中一位商業管理參加者分享:

“In this year's JA International Trade Challenge Workshop, we were introduced the challenge of creating a Market Entry Strategy Plan, with its target market being in Germany for a medical device product. We were split into groups to practice following the strategy template; including stages such as pricing, promotion, financial planning, and measurement of success, and proposed their market entry strategy plan towards the end of the workshop. This fun experience had led me to a better understanding of how a product can be introduced to the market and the business aspect behind it all. ”

Nako SO (Y11N2) 補充:

“During the JA International Trade Challenge Workshop, we investigated the market strategies for a smartphone company, such as the pricing strategy for the costs of the smartphones, the promotion strategy of utilising the media to sell the phones and the placing and distributing strategy to attract more customers from different platforms. The JA workshop indeed simulated the conditions of conducting marketing strategies to sell the product, it also enhanced my understanding of making financial plans as a business management student, utilising the knowledge that I learned from school and applying it to an actual market.”

商業管理學生於2021年1月15日於Zoom會議領取由青年成就 (JA)頒發的工作坊證書


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